Marketing Resource Management Market was anticipated to be valued at USD 9.46 Billion in 2015 and reach USD 16.01 Billion by 2020, registering a Compound Annual Growth Rate (CAGR) of 18.1% over the forecast period.
A technology useful in adequate management of people, related technology & operations like production, planning and design of marketing process is termed as marketing resource management (MRM). MRM applications development have assisted enterprises with their planning and budgeting. Marketing departments can design their budgets, mention the expense types, and period closeouts among others, with the help of process such as planning and budgeting. Operating strategic program, handling possible threats, activities & forecast by marketing department is possible through this solution.
The acquisition of Orbis Global by Infor is an example of growing marketing resource management market. Top players including Adobe systems, Teradata, Oracle, SAP, SAS, Microsoft, IBM Corporation, and North Plains, are facilitating their solutions to enterprises and SMBs.
Marketing resource management market refers to process of advancing and boosting the competency of organizations by maximum utilization of resources existing for marketing irrespective of external or internal. Recently, Marketing Resource management deployment has provoked organizations in data management, rights management, management of digital assets, and budgetary planning leading to optimum use of marketing resources.
Geographically, Marketing Resource Management market is segmented into North America (NA), Europe, Asia-Pacific (APAC), Middle East & Africa (MEA) and Latin America (LA). Based on solutions, marketing reporting and analytics, capacity planning management, creative production management, financial management, brand and advertising management, marketing asset management, and project management are the divisions. On basis of user type, SMB’s and large enterprise are the segments. BFSI, media and entertainment, consumer goods, public sector, manufacturing, marketing agencies, healthcare, retail, IT and telecom and others are the classification as per industry verticals.
Moreover, the marketing resource management market is bifurcated based on solution, deployment model, end-customer, industries and geography. The solutions discussed in the market research report include marketing analytics, financial management, project management, marketing asset management, capacity planning management, brand and advertising management and others. The deployment model assessed during the study include on premise & cloud. End-customers assessed in the report include small & medium business enterprises and large enterprises. Business verticals such as BFSI, healthcare, information technology, media & entertainment, retail & automotive depend greatly on this technology. The market is analysed on the basis of four regions, namely North America, Europe, Asia-Pacific and LAMEA. The key market players include IBM Corporation, Oracle, Teradata, Adobe Systems and many others.
MARKETING RESOURCE MANAGEMENT KEY SEGMENTS
Marketing Resource Management Market By Solution
• Financial Management
• Project Management
• Marketing Analytics
• Marketing Asset Management
• Capacity Planning Management
• Brand and Advertising Management
Marketing Resource Management Market By End -Customer
• Small & medium business enterprises
• Large enterprises
Marketing Resource Management Market By Deployment Model
Marketing Resource Management Market By Industries
• Information Technology
• Media & Entertainment
Marketing Resource Management Market By Geography
• North America
• Asia Pacific
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Abstract Market Research
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