Healthcare Application-to-Person(A2P)SMS Market by Services (Pushed Content, and Interactive), byNotification (Campaigns, Appointment, and Medication), by Enterprise Size- (Small, Medium, and Large) – Global Analysis & Forecast, 2020 – 2027

    14-January-2021 | 246 Pages | | Report Code : RC-266

Global Healthcare Application-to-Person (A2P) SMS Marketis expected to grow at a CAGR of 4.6% from 2020 to 2027. Application-to-Person (A2P) SMS can be defined as the process of sending mobile messages from an application to a mobile user in order to communicate with consumers to inform online services, or deliver time-sensitive alerts.The market is dominated by North America owing to improved healthcare infrastructureand presence of major players involved in A2P SMS market. The Asia-Pacific is anticipated to grow at the fastest CAGR during the forecast period owing to digitalization in healthcare settings and rising awareness about the healthcare mobile apps among people in the developing countries such as India and China.

 

Growing e-commerce activities in the healthcare industry has also led to the growth of subscriber base hence, increasing adoption among enterprises.Also, availability of low-cost smart phones have increased the usage of mobile apps globally.The prominent key players have increased their focus in the developing countries of Asia-Pacific, thus looking for market expansion. This would definitely provide immense growth opportunities to the healthcare A2P SMS providers in the future years. However, low guidance from physicians and resistance from traditional healthcare providers in selecting healthcare apps are obstructing the market growth.

 

The global Healthcare Application-to-Person (A2P) SMS Market is segmented by services, notification, and enterprise size. By services, the market is segmented into pushed content services, and interactive services. By notification, the segments covered in the report are campaigns, appointment, and medication. By enterprise size, the market is divided into small sized enterprise, medium sized enterprise, and large sized enterprise. North America, Europe, Asia-Pacific, andLAMEA are the geographical breakdowns of market at the global level. Moreover, the country-wise market analysis has been also covered under the scope of the report.

 

The leading market players include Sap Se (Germany), Orange Business Services (France), Vodafone Group Plc. (UK), Clickatell (US), Tata Communications (India), Cequens LLP (US), Infobip Communications Inc. (Canada), Mblox Inc. (US), DIMOCO (Germany), Silverstreet BV (Netherlands), Telintel (US), Bharti Airtel Limited (India), China Unicom (Hong Kong) Limited, a2pSMS (UAE), Infinite Convergence Solutions Inc. (US)., among others.

 

Healthcare Application-to-Person (A2P) SMS Market Key Segments:

 

Services Segments

    Pushed Content Services
    Interactive Services
    Inquiry Related Services
    Others

 

Notification Segments

    Campaigns Notification
    AppointmentNotification
    MedicationNotification
    Others

 

Enterprise Size Segments

    Small Sized
    Medium Sized
    Large Sized

 

Geographical Segments

•    North America
o    The U.S.
o    Canada
o    Mexico

•    Europe
o    UK
o    Germany
o    France
o    Italy
o    Spain
o    Rest of Europe

•    Asia-Pacific
o    India
o    China
o    Japan
o    Australia
o    South Korea
o    Rest of Asia-Pacific

•    LAMEA
o    Latin America
o    The Middle East
o    Africa

 

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